The marketing strategy involves a multiplatform approach including on-air, on-ground and online. The show, aimed at kids between 4-14 years, is an important acquisition for Cartoon Network across the Asia Pacific region. After an international success, the channel aims to increase awareness and build recall now that the show will be airing on Cartoon Network.
First produced in 1999, the Oggy and the Cockroaches series on Cartoon Network is becoming an important franchise in India.
